There are many reasons why it is necessary to create engaging social media content all year long. Social media is integral to most businesses today. And yet, with all the constant chatter and noise, you may find it difficult to break through the digital noise and engage your audience.
On social media, content production can become a never-ending cycle of posting and spamming. Using the New Year as an opportunity to refresh and rethink your approach to content creation will ensure that your social media feeds remain fresh and engaging all year long.
How to Keep Content Engaging:
1. Adding a “call to action” in the post or article.
A call to action is a phrase that encourages the reader to take a specific action. It is usually included at the end of an article or blog post.
The most popular calls to action are “click here”, “read more”, and “buy now”.
There are many benefits of adding a call to action in your content: it increases engagement with your content, it can increase conversions and sales, and it can help you build your followers or email list.
2. Creating a sense of urgency by adding a deadline for the offer.
Deadlines are a great way to create a sense of urgency for your offer. This technique is often used in sales and marketing. You can use deadlines in your copywriting to encourage people to take action now or lose out on the offer. You can also lead them to a landing page with a countdown timer that will show how much time is left before the deadline expires A deadline can be an effective way to get people’s attention and make them want what you have to offer.
3. Addressing the reader with the second-person point of view.
This point of view is often used to make the reader feel like they are part of the story or to make them feel like you are talking directly to them. Some people think this type of point of view is too close and personal for business writing because it might be seen as unprofessional or too informal. But some companies use it to connect with their customers on a more personal level.
4. Adding an image that is related to the text and not just on top of it.
Images are an important way to bring context to your content marketing strategy. They can help to tell a story or convey a message in a more powerful way. In order for a picture or graphic to be related to a piece of text, they must have a direct connection with what is being discussed in the text. The two should work together to make sure that they are both conveying the same message.
5. Explaining what you will be doing next in your social media post
It’s sometimes important to include some kind of cliffhanger or teaser in your post. This will make the reader want to read more and follow your posts on social media.
Here are some examples
- I will be posting a blog post tomorrow on how to ____________ .
- I’ll be uploading a video on the [amazing topic] to use when ____________ .
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I’ll be sharing some of our best resources for ___________. Look out for them this week!
These will make readers feel like they are following along with you and waiting for more information on what you have to say next.
Follow some of these easy tips to create engaging content about an inside peek into your business
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Using Interviews with individuals or other organizations
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Use visual storytelling to draw your audience in
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Include a story of one person and how have they changed your business
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Talk about different people who are in charge of your business
Give your viewers access to the “behind the scenes”
Advanced Tips and Tricks to Improve the Quality of Your Posts:
No matter the season, it can be challenging to come up with new content ideas and get readers excited about the latest posts your company is producing. But there are a few ways you can keep your site fresh without having to go outside of the box.
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Use a call to action to encourage viewers to share your content with others
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Use a series of questions to draw out more information
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Use a conversational tone that feels natural to you
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Use polls to get feedback from your audience
- Use a conversational tone to engage with your readers
Conclusion
In conclusion, the benefits of having an engaging social media presence throughout the year extend beyond increasing brand awareness and increasing website traffic. In a world where people are bombarded with advertisements on a daily basis, your company needs to set itself apart from the competition. Social Media can give your company an edge over competitors by having relevancy and engagement that is almost unmatched.
We can prepare a year-round social media content strategy for your business using our content scheduling expertise, which is currently utilized by WorldPlay Digital. Contact us today to schedule a strategy call and we can help you with the heavy lifting.
