DESIGN, EDITORIAL
PAUSE MAGAZINE
Project Brief
PAUSE is A UK based Men’s Fashion magazine. We worked with their photographers and in-house editorial team to create a publication that effortlessly expresses male fashion. With the pace of the modern world ever increasing and the fashion industry mostly focused on women fashion our first challenge was to get the target audience to physically as well as visually pause for men’s fashion.
Approach
This challenge helped to spawn the idea which led to the name PAUSE. In order to engage the young male demographic, we knew that the magazine content needed to be curated in a way that captured the enthusiasm and provided exclusive men’s fashion information. Additionally, the style in which we edited the images in post-production added a unique creative expression. With the design and layout of the magazine we also able to infuse a fun color palette and playful grid structure.