A blog is a platform where writers share their views on an individual subject. A blog acts as an informal space to share ideas and information which stimulate a discussion on the web.
Industry leadership
With a blog, you can put out posts that demonstrate your expertise in a particular subject area and establish you as a leader in your field. This can happen by sharing quality and relevant information with those reading your blog. Eventually, you can be seen as the go-to provider of consistent and useful information helping readers learn about new tools, resources, and business solutions. From the consumer’s perspective: whatever product or service they’re looking for, they would want to work with the best experts, wouldn’t they? That’s exactly the way you want potential customers to see you when they visit your blog. You don’t have to be constantly reading up on the latest news in the industry to be seen as a leader though. Simply be yourself, given your experience and expertise you have a lot of knowledge and perspective to share. Have you got an opinion about something in your field? A solution to a work problem? Do you know of frequently asked questions coming from clients? This is all great material for a blog post.
Boosts traffic
Typically business blogs are separate from a business’ website. They are either made as another section or different site completely. This secondary space creates a way to target new visitors. As a result, you can move the traffic to your products and services, or contact pages via in-content links and navigation links. It’s simple yet effective when used properly.
Powers up your social presence
Think of it this way. Let’s say you manage social media for a small business, maybe you’re wondering where you should spend the bulk of your social media time. Maybe Facebook? Twitter? Pinterest?
The short answer is none of them. Instead of spending most of your hours on Twitter and Facebook, spend more time developing content. When you create quality content like blog posts, videos, podcasts, infographics, etc.–social media will start to fall into place. When you start creating your own content you can share it on social media, meaning you’re providing value. This is of the top things to do to gain high-quality followers on social media sites. As an industry leader, you know your business inside and out; meaning that you have expertise and knowledge to share. Simply writing it down, taking a photo, shooting a video, or recording a podcast and sharing it is what it takes. An added bonus is that, when you create your own content, you now have customized material for sharing on social media. When people like and share that content, guess what? Your site gets more clicks. Simply put, a blog is one of the easiest, cheapest and effective ways to create content that can go viral.
Boosts your SEO
To get hits to your site, leveraging the power of search engines is key. Did you know that search engines love new content? When you’re pushing out frequently updated content that is correctly optimized for search and using SEO keywords, you can boost your SEO ranking fat better than just with a site containing static content. This is great since what you get out is what you put in. Think about it, you don’t have to pay for Google Adwords or sponsored links if you have your own quality SEO optimized blog. A blog where people visit, comment, and share. It can take time when starting from scratch, but it’s worth it. Blogging basically is power! You can boost your SEO ranking, and create original content that’s yours.
If all this true, why do many small business owners not have blogs? Simply put a blog takes time and resources, many businesses don’t know how to get started from a technical perspective. The challenge of developing a loyal, engaged set of followers on a business blog can be daunting, especially the challenge of consistently coming up with interesting business-related post ideas. Well, don’t despair, this where we come in. World play provides a variety of services to get you started. Visit the services page today to see how we can help.
