So what is search engine optimization (SEO)? Put simply it is the practice of increasing the quantity and quality of traffic which goes to your website via organic search engine results. To break this down let’s consider some key things. Content and keywords are key to SEO however there are two additional areas that have less awareness attached to them. Firstly On-Page SEO. Whenever you make an effort to improve individual pages to enhance where you rank in search engine results, this is on-page SEO. In addition to keywords, included in this is URLs, formatting, navigation, load speed, on-site blogging and also responsive design. The second area is Off-Page SEO. Quite simply by taking action off your website you can also improve SEO. Link building is the most well-known aspect of off-page SEO, with that, said, this category does also encompass business profiles, social media and also articles.
So how does search engine optimization affect your business and why is good SEO that takes all these into consideration essential to your businesses’ survival? Consider this, unless your business is truly unique, there are most likely hundreds or even thousands of competitors in the market that you’re up against, whether you are aware of them or not. Though it might seem that the aim of SEO is to reach the top of the rankings of page 1, to maintain your top rankings and continue to stay in front of your competition requires more effect.
Think about this, Google’s first-page search results dominate, believe it or not, more than 91% of all search traffic despite the fact that there could be tens of pages of search results. What this means is that unless you prioritize SEO as a key strategy in your lead generation, you are massively losing out on a lot of potential clients. If your competitors are ranking on Google you can safely say that it’s because they’re actively investing in an SEO strategy. You don’t want to lose out on this.
It’s said that approximately 80-90% of customers now check online reviews before they make purchases, and this unsurprising number is only expected to increase given the growing importance of the web. Before long, virtually everyone will be searching for products and services online. Wouldn’t you want them to locate your business, or are you happy to miss out on these customers? When organic SEO is not in place, people will struggle to find you and instead, they will find your competitors. This is something that cannot be overlooked. So given the importance of good SEO how easy is it to leverage effectively given the concerns of managing costs that all businesses’ face? Well SEO is surprising cost-effective when compared to other areas the drive online business marketing such as
PPC (Pay-per-click) advertising, social media marketing, the purchase of leads for email marketing, as a result, SEO provides a good return on investment alongside these online marketing initiatives which already incur costs but which most businesses already invest in. Whilst PPC may drive more revenue in real terms and whilst social media may be more important for your image, organic SEO is a key foundation to your presence online.
Making an investment in organic SEO is even more important now than it has ever been before. This is irrespective of the current difficulty everyone finds themselves facing, with regards to the lack of organic keyword data and traffic. Having organic SEO strategy in place is essential to your business and if you are serious about succeeding in online marketing; it firmly stands as one of the sole most important elements of a company’s branding efforts and online presence. With that said, we are here to help, we have great services and packages at your disposal so that we can manage your SEO needs.
