Your logo is your company image. Your logo should leave a lasting impression on prospects and customers. The right logo can cost companies thousands of dollars, or even hundreds of thousands. WorldPlay is an expert in logo design and offers a complete package. We want you to be able to understand the basics of logo design, regardless of whether you choose to use our services. These tips can be applied to any logo design firm or solution. It’s simply good advice.
Before you start designing a logo, make sure to save these rules (or bookmark our Web page).
1. The Basics.
Although it may seem obvious, people often forget the basic principles of their company when designing their logo. You could really be missing the mark when designing your logo. Remember your company’s main objectives, mission, and business goals. Consider your demographics. Are potential customers more likely to choose a classic logo, or are they more drawn to something more abstract and unique?
2. Be Original & Clear
Your logo should be different from your competitors, but clarity shouldn’t be sacrificed for creativity. Your logo should be related to the services and products you offer. People will be confused if your logo is a delivery company but it consists of a nail and hammer. You can be clever if you want, but it shouldn’t compromise clarity.
3. Focus On What You Have To Offer.
You might choose objects that represent speed, satisfaction, and/or devotion if your service is unbeatable. Perhaps you just want to represent your flagship product or service.
4. Consider All Options.
Ask about the alterations and other options if you choose to work with a professional designer. Design firms will usually charge more for modifications or other logos.
5. Other Hidden Costs To Consider.
Your logo should look great in black and white. It won’t look great in any other color if it doesn’t. Keep in mind that four-color logos often cost more to print than one- or two-color jobs. High printing costs can also be associated with complex or extravagant designs.
6. Don’t Overlook Typography.
Your logo’s overall design and look should be complemented by your typography. Make sure that your fonts are easily readable.
7. It Must Look Great On Everything.
This includes business cards, letterheads, promotional items, mugs, and T-shirts. Your logo should look great when it is resized to fit any of these media. Complex designs can lose a lot of detail when they are reduced to fit on cards. People might not be able to see the design. Bottom line: Your logo must be flexible enough that it can work on any medium. This includes your company’s Web site and the promotional materials you send.
8. Conversion Is Important.
Your logo should be easily scalable. Your logo must be available in the most important file formats, including EPS, PNG, JPG, and SVG. These are also useful for Web and printing. These file conversions make your logo a single piece, so it is no longer a symbol that has a typeface. It doesn’t matter if you hire a company to design your logo, but it is important that you take into account all the above elements. Factoring the elements above will allow you to create a memorable and effective logo that will help build the brand recognition you desire. If you need help creating a logo contact us today. We can help you with any creative problem.
