Let’s discover why UX is important. It’s simple: The more you treat your guests with kindness and respect, the more they will say good things about you. Let’s use an old saying to explain: the more your product makes it easy for customers to use, the more they will buy your products or services and the better your brand reputation. Why should you do usability testing to improve the user experience? These are some of the reasons to make your website user-friendly. Why is UX important? This article will explain the benefits of UX and the perks your business and company can enjoy.
Why user experience is important
Increased ROI and Revenue by a Positive UX
Every business is designed to make money. Profitability is the measure of a business’s success. A well-thought-out user experience can bring you a significant return on your investment (ROI). Take a look at this example.
One eCommerce site made one-button changes that generated $300 million in annual revenue. It was originally a “Register” button, which required users to create unwelcome and mandatory accounts in order to check out. It was replaced by a “Continue” button. Users were able to shop online without registering and had the option to sign up if they desired to make future purchases more simple.
This small change made a huge difference in user experience and proved why UX is important. The result was a drop in shopping cart abandonment and an increase in sales of 45%. This led to $15 million in revenue in the first month. That was $300 million in the first year.
Positive UX creates positive brand reputation
Although great UX can be taken as a given, poor UX will not go unnoticed. Research has shown that people are more inclined to share negative experiences with friends than positive ones. Bad UX can lead to lost potential customers and disappointed existing users. Think of famous websites like Amazon and Google. All of them have one thing in common: they are simple to use even for children. Your website and app should be easy to use. This will help you establish a reputation for being a company that cares about your clients. This encourages customers to be your brand advocates. Your target audience is not the only one who will be impressed by your web product’s user experience. Industry colleagues are also attracted to this phenomenon.
Your positive feedback will be shared on review sites, forums, and social media. You can monitor your online reputation for more insight.
Positive UX can help you win the competition
Famous marketer Kate Zabriskie stated, “Your customers won’t love your company if they give poor service. But your competitors will.” Users will leave your site if they find it difficult to navigate your website. This is especially true if you are not the only one in your market. Your business’s user experience is more important than ever because of the competition in your field. You should work hard to make it better. If you want to be different from your competitors, you should prioritize user experience design, intuitive navigation, speedy loading speeds, and other aspects.
Customer loyalty is increased by Positive UX
Customer satisfaction is increased by providing great user experiences. Satisfied customers will be more likely to return to your site and become loyal customers. Customers who feel positive about their experience on the site should be encouraged to return to it again and again, to enjoy the same positive user experience. This makes buying goods and services easier.
According to the findings of the White House Office of Consumer Affairs, loyal customers are worth up to 10 times as much as their first purchase. Other statistics show that there is up to a 70% likelihood of selling to an existing consumer, while there is only a 20% chance of selling to a prospective customer.| Statistics show that there’s a 70% chance of selling to existing customers, and only 20% of selling to potential customers. A positive UX is key to retaining and earning loyal customers.
Users stay longer on your site
The modern Internet user is very impatient. Their attention span is shorter than that of a goldfish, with a minimum of 9 seconds. The first three seconds of a new website resource are crucial. This is because it allows users to evaluate whether the site is useful or not and decide whether they will stay longer. The most important and decisive factor here is user experience. Your website design must communicate clearly your message to visitors in a matter of seconds and be easy to use to retain their attention. You risk losing potential customers forever.
Increase conversion and sales
Users will leave your site if they see they must go through a lengthy process or have to register. A negative user experience can lead to high bounce rates and shopping cart abandonment rates.
Visitors who enjoy the user experience on your site will be more likely to return and explore your website again. Your web resource will be more useful to them if they are engaged with it for longer periods of time. Now you understand why UX is important, think about your own. To ensure that your website is user-friendly, you can use our web design and usability services. Contact us for assistance in defining the UX improvements that you require.
