Research shows that only 53% of small businesses currently have a website. Shocking isn’t it, believe it or not, about 19% of small to medium businesses say they chose not to have a website to avoid paying to design one.
It’s understandable given the costs that can be incurred such as the thousands or tens of thousands to hire a web developer to design a custom HTML website. What if you could get up and running for a fraction of the price? That’s where WordPress comes in. If you’re unfamiliar with it, WordPress is a CMS (content management system). These allow you to edit and also change your site’s appearance, without the requirement of using code. It has greater flexibility, functionality, and scalability than say other low-cost solutions such as Wix which is lacking for design options, SEO and forbids moving a site from their platform. Interestingly, many businesses and startups don’t know how great WordPress is, or why they should use it for business. This is why you’re in the right place, check out some key reasons why WordPress could be for you and your business.
Save Money
Typically, it can cost at least $2,000+ to hire a web developer to design a custom HTML website. Additionally, you have yearly hosting fees and maintenance fees which can blow your entire marketing budget. Whereas WordPress is free and is awesome. It’s easy to use and powerful.
Add in the fact that there’s a vast WordPress developer community, endless tutorials, videos, guides, ebooks and more. 30% of all websites online are also powered by WordPress.
The websites of some of the worlds biggest brands, including TechCrunch, MTV,Sweden.se, Microsoft, Facebook News, and Vogue are powered by WordPress. Since WordPress is widely used, developers who can get your site up and running tend to be cheaper compared to other solutions where developers are scarce.
It’s integrated and can do almost anything
WordPress gives you the power to build anything from something as simple as a blog to something complex as a multi-vendor marketplace with Woocommerce.
Here are some things you can build with WordPress:
A blog.
One page website or landing page.
A professional business website.
A sales page.
An online store
Multi vendor marketplace
A portfolio.
The list is endless.
A WordPress site integrates with everything (near enough) since it is the most commonly used CMS in the world. Chances are, if there’s a service you’d like to integrate with your site, there will be a WordPress plugin or a simple API.
Some of the most popular services that integrate with WordPress include:
PayPal
Stripe
Freshbooks
Xero
Hubspot
Want to change how your site looks? Simple, there are a ton of themes available via the web on sites like theme forest and they can be customized.
WordPress Is Responsive!
In the modern tech era, your website definitely needs to be mobile and tablet friendly. If it isn’t, why not?
There is little excuse for not having a responsive website these days, however in spite of this, in 2015, only about 11.5% of businesses had a responsive website, that’s according to Search Engine Land.
Out-of-the-box, a correctly coded WordPress theme should be fully mobile responsive. Though one does have to check the specifications of your Theme before buying.
That said, if you do your homework and buy a reviewed, recommended theme, your website will be built using a responsive web design framework.
It allows Easy SEO Implementation
One of the most annoying tasks is optimizing website pages and content for search engines. Consider the amount of work needed to go through each and every HTML page on a website to optimize them for meta descriptions and keywords? Fortunately, that’s a thing of the past with WordPress. Why you may ask? Simple. There’s a plugin for that too. An example of this is Yoast SEO that allows easy implementation of proper descriptions, meta headlines and you can also optimize pages for keywords.
There you have it, some key reasons to use WordPress. Great for various business types, but if your small businesses who are starting up WordPress is even more ideal. This is Because it’s affordable, easy to set up and powerful. Once you go WordPress, you may never want to go HTML again. That said if you’d like to get started Worldplay can help, feel free to check out our web services page.
