BRANDING PROJECT
LONDON YOUTH FEDERATION
THE CHALLENGE
Our client the London Youth Federation, is a youth engagement group who work with the London youth of the Seventh-day Adventist Church. They required a visual identity, which would stand the test of time. It needed to be relevant to their target youth demographic of the city and encourage engagement with the events of the youth federation. The identity most importantly needed to communicate the concept of identity, something youth struggled with.
Approach
We delivered on this brief by designing a youth-friendly logo making use of the colors purple and shades of orange to capture energy, enthusiasm and ambition, traits associated with youth. However, also the aspirational trait of stability the purple encapsulates. This was important as the idea of identity being stable is an important message to convey and the logo suggests identity being rooted in one’s faith hence why the cross is contained in the DNA strand. This branding was applied across many items.
