BRANDING PROJECT
ESTELLA EDWARDS
THE CHALLENGE
Our client Estella Edwards, is a social entrepreneur based in Birmingham, UK with 20 years experience, able to advise nonexecutives, the house of lords, councilor’s, chief officers, community leaders and investors on social matters in affected communities. She required us to design her personal branding to encompass and communicate her ability to bring together key stakeholders across public, private and third sectors for community strategic partnerships.
Approach
We delivered on her requirements by developing a brand identity starting with the logo, which captured her individual warmth, encouragement, and enthusiasm as achieved by the color palette. The logo featured a central figure representing the client and the stripes of varying hues symbolized her ability to bring sectors together. This branding was applied across, business cards as well as her brochure.